How Casino Players’ Cards Work
Casino players’ cards are one of the most popular innovations introduced to casino guests within the past 20 years. Players’ cards provide loyalty benefits and ease of use for the guest, while the casino gets a wealth of information: how long guests are at each machine or table, how much they spend, and what their gaming habits are.
Players’ Card Advantages for Guests
Guests’ casino experiences can be elevated when they receive casino points that can be used to redeem or get discounts on food, cash, and rooms. They can also be sent coupons to use on future visits. Some casinos offer deals on points, depending how much someone spends, how often they come, or their level of play. Guests expect to be rewarded for their loyalty to your casino, and they will be looking for comps, which will be easy to provide using a players’ card. They’ll also enjoy that the cards ensure there will be no long lines or downtime during their visits to your casino.
Casino Management Benefits from Players’ Cards
Players’ cards capture information that is useful for casino marketing and management. These cards tell you if players are using their winnings on further play, or if they are most likely to cash out. If you provide free or discounted food, rooms, or merchandise, you’ll know if they are likely to use those perks and if they decide to stay longer. It gives you the option to give players points in the form of coupons, and brings insight into the purchasing decisions that drive guests’ behavior.
Automated Card Systems Provides Players’ Card and Printers
If your casino needs players’ cards, photo ID cards, employee photo cards, patron registration systems, or players’ card printers, ACS can help. We can customize your players’ card program to meet your casinos’ specific marketing needs while integrating it into your current systems. ACS can also help you determine what kind of printer you need to ensure you have a ready supply of player’s card. Call or contact us today.