Identification and Security: Plastic Cards Are the Solution
Plastic cards are in nearly everyone’s purse or wallet, clipped to their keychain, hanging from their neck, or attached to their belt. Plastic identification, membership, subscription, and security cards are ubiquitous. They are used for entry to buildings, access to special membership benefits, and used for time & attendance swiping at a time clock. Plastic cards lead very hard lives. They get handled multiple times per day. They bang and scratch against keys, coins, and cell phones. And they get dragged through bar code and magnetic stripe readers throughout their entire lives. Quality is a critical consideration when selecting cards for an organization.
Many buyers of cards consider their card a brand representative. A grocery store chain uses their membership card as a way to reinforce their logo, slogan, and benefits. Gyms issue cards with their logo, inspirational image, and contact information. Larger card-users will often purchase their own automated card printing equipment to facilitate the quick and efficient issuance and replacement of cards. Automated printing equipment allows the user to emblazon their company image right onto the front of the card. Every time their customers use the membership card they are seeing the company’s brand image. A poor quality card will send a poor brand message.
Plastic cards are typically made from PVC, a common plastic material used in thousands of products. Although PVC is a popular material there is a broad range of quality available in the raw material. Quality-conscious plastic card and automated card printing equipment suppliers, like Automated Card Systems in Canonsburg, Pennsylvania, utilize PVC material, inks, and components that adhere to strict standards. Automated Card Systems provides identification products and equipment to dozens of industries and has learned the importance of using durable materials. The cards they supply must withstand years of use and abuse.
As society becomes more security-aware and companies respond with new credential systems, like radio-frequency identification (RFID) cards, automated card printing and issuance systems will grow in importance. Rather than return to their system provider each time an organization needs to issue a new card an automated system allows in-house production of cards. These automated systems assign a bar code, program a magnetic stripe or embedded RFID chip, while also printing an employee photo, logo, or other imagery onto the card. Within just a few seconds, an organization can create their own durable and customized plastic cards without having to wait for an outside provider.
Plastic cards are so common that their significance is often overlooked. Yet, billions of dollars in transactions are triggered every day by the simple swipe of a card. Around the clock, people enter and exit high-security facilities by swiping a plastic card. And thousands of services and benefits are accessed on a daily basis through the presentation of a plastic card. Combined with automated card printing systems, plastic cards are a convenient and secure method of identification and their popularity will only rise as organizations add new levels of identity protection and card-based systems.